11. EMission Zero
Branding, Graphic Design
EMission Zero is an initiative targeting the elimination fo greenhouse gas emissions incurred by the AEC industry. As part of the initiative, branding and a visual identity, including logo design, color and photo story, for the campaign were required.
Large format logo
Small format logo
With four main action items, the goal of the branding exercise was to create a visual language that could encompass the entire campaign while maintaining individuality to each action item. Colors and photography language were designed with future use and content in mind, providing a flexible yet consistent framework. Animations were also designed to reinforce the logo’s concept through motion.
Individual section color identity
The EMission Zero document encompasses the visual identity and highlights each action item through the color story. Text hierarchy emphasizes major points and a call to action.
